Belleza: una mirada desde el desarrollo evolutivo.

Abstract

Body beauty stereotypes have affected people's lives by not identifying with social canons; Therefore, this research aims to identify which are the social constructs that influence the development of harmful concepts of beauty with consequences for the population, aiming to reveal the evolutionary processes of the concept of beauty, by means of a bibliographic review;

generating a writing in favor of human development from the concept of beauty. The methodology is qualitative, with an ethnographic design, through a bibliographic review of what is considered beautiful, highlighting the cultural diversity of each territory. The selected sample is 31 investigations exposed in a content analysis matrix; In the same way, the transformation of the

notion of beauty to the present is presented, through a visual analysis of photographs which highlight the phenomenon of the transition of beauty, together with a double entry table which allows to counteract and analyze changes in beauty. The results by categories of the information are: history of beauty and fashion in Colombia: body transformation, clothing, accessories and makeup. Construction and beauty concept: hourglass body according to the environment and

contoured face. Finally, criticism of the current capitalist system: advertising, hyperconsumption and influencers. As a conclusion, all the objectives are met and the problem question is answered.