Diseño de un Plan Estratégico Logístico “Mercado a tu Barrio” en función de la sectorización y reorganización del Mercado Satélite de Pamplona – Norte de Santander.

Abstract

The design of a strategic plan is a responsible pillar of a business, institutional, sports organization; of all areas that deserve direction and order, finally, it has become one of the most used topics in the business world, taking into account that it is essential not only for the company to remain in the market, but also to position itself in the future. Through the reflection of strategies to be followed by the company, a strict guideline is built to shape the behavior of the organization to achieve the aspirations embodied as goals. A strategic plan allows to establish the priorities of a business, in the middle of evaluation in favor of the encounter of weak and strong points of a company, therefore, the present applied project has as purpose to identify strategies for the design of a Strategic Plan "market to market". your neighbourhood” based on the sectorisation and reorganization of the Pamplona – Norte de Santander satellite market. Taking into account the causes that abandoned the effectiveness of the strategy of relocation of street vendors who invaded public space as an input for the proposal of the action plan to improve the problem to be studied. Through the applied project, it is intended to analyze the current situation of the Pamplona Market House through a social characterization and a market study among the peripheral neighborhoods of the municipality, where direct contact with people will be treated, in order to analyze and organize the information that allows us to develop the strategic improvement plan.