Las implicaciones de Tik Tok en la salud mental de los jóvenes dentro del marketing digital de la estética.

Abstract

This essay seeks to directly relate the influence of social networks on the risks of TCA development within members of the TikTok digital community. Eating Disorders are medical conditions related to food intake, which can cause problems in the mental and physical health of individuals. Currently, TCAs have been influenced by social networks, since they have acquired a role in the construction of identity and self-esteem, leading thousands of people to depend on the physical ideals created by the beauty standards imposed by influencers in these networks. With the advancement of technology, Tik Tok went from being an entertainment application to being considered one of the most frequented search engines by Internet users, which has generated that many people decide to inform themselves by this means, however, the content that can be found on this platform is not always verified and many times it is not published directly by a professional. This creates confusion in the audience that cannot differentiate between the altered, modified and corroborated information by health professionals.