Administración de la cadena de valor del cultivo del cacao en el municipio de Arauquita-Arauca (granja Villa Gladys).

Abstract

This research Word has focused on identifying first-hand what are the activities (primary and support) in the CACAO producto since it is one of the most productive and representative of the municipality of Arauquita-Arauca (Villa Gladys Farm). Whit this, it will possible to establish the composition of the value chain in the agro-industrial sector by applyning the technique and methodologu of Porter methodology. Michel Portes, <competitive advantage> establishes that the value chain is a model for analysis of activities that can be internal or external, which are carried out in companies and interrelate them, allowing to detect which ones provide value in a way. Direct to the costomer called primary activities and which do not generate value directly; called support activities, the latter help the primaries allowing their full realization. The data collection techinque for this monograph will be provided by Mrs. Elizabet Agudelo, a cacao-cultivator and nationally and internationally and through bibliographic bibliographic research, achieving a significant contribution to the construction of this monograph.