Análisis de la cadena de suministro de la empresa Fruto Rojo mi Café S.A.S., ubicada en la ciudad de Ocaña (Norte de Santander).

Abstract

The main objective of this research monograph is to analyze the supply chain of the company Fruto Rojo Mi Café SAS from Ocaña, Norte de Santander, as a contrasting mechanism to see how the supply chain affects the manufacturing of ground coffee and the benefits it has for the company, carrying out this process in the way it has been carried out, but compared to the logistics process carried out by other companies of a similar nature, both in its geographical and neighboring sectors. The research as such, not only took as a reference, the process of coffee grinding and the sale of the final product to the consumer, but also stopped in the sum of necessary characteristics that guarantee the quality of what the company produces, in terms of which has to do with the relevance and quality of the raw materials and the integrity of the suppliers that supply it, to deliver the best coffee in the area. In this sense, the industrial processes that the company complies with in the elaboration of its product are described, seeking with it, that they are a pledge of safety and excellence, that guarantee the positioning of the brand in the imaginary of the final consumer.