La radio como estrategia educomunicativa para el fortalecimiento de la cultura ambiental.

Abstract

The use of radio in environmental issues presents great opportunities to strengthen, raise awareness and promote positive changes or attitudes for the environment. Creatively prepared radio formats are relevant strategies in the future of education in various topics of general interest. That is why the main objective of this project is to promote the environmental culture of citizens through awareness messages issued through the audio language in the informative genre - dramatized under the format of eight radio capsules, whose literary-technical script begins with the dramatized that takes place in the narrative of soccer, the journalistic voice that provides data, the voice of the interviewee with an educational message, the jingle, the musicalization and the sound effects that accompany the production. The above, to fulfill the purpose of communicating and educating radio listeners on issues such as solid waste management, recycling, water conservation, river pollution, deforestation and air pollution due to mining and fuels, for this, the media in relation to education play an important role, because they provide knowledge about adequate data regarding the problems suffered by the environment; It is therefore that educommunication worked from the radio is a timely strategy to raise awareness and promote environmental culture in any location.