Diseño de una propuesta de mejoramiento para la captación de clientes (estudiantes) mediante estrategias enfocadas al neuromarketing en la Universidad Nacional Abierta y a Distancia -Unad, centro comunitario de atención virtual CCAV Pamplona.

Abstract

The present work is presented as a final requirement to choose the professional title in Business Administration with the development of business practice, a scenario that promotes the student's work experience, carried out at the National University Open and Distance UNAD Community Center for Virtual Attention CCAV Pamplona, where in the exercise of application of knowledge and knowledge where in the content we could appreciate the situational diagnosis that yields a series of results that provide pertinent information of the institution to generate the proposal of improvement based on the information.

Development of a proposal for improvement aimed at customer training through strategies focused on neuromarketing, with the development of advertising pieces and a media plan to disseminate information in order to generate impact through emotions tried to enter the minds of the people to persuade their buying decisions.