Marketing cultural: En la industria de la música clásica en Colombia.

Abstract

For decades it has been understood from the point of view of discourse and praxis that classical music must be heard and understood by a cultured community, representing a minority and elitist group. Thanks to social networks and the creation of cultural marketing strategies, the classical music industries in Colombia can fracture this existing gap, making adequate use of the vast world of classical music, get rid of the concept of only generating publicity for concerts and start to tell from the inside out how and who is part of the processes, in addition to creating strategies that allow the formation of audiences and attract new audiences.