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http://repositoriodspace.unipamplona.edu.co/jspui/handle/20.500.12744/3832
Title: | Marketing cultural: En la industria de la música clásica en Colombia. |
Authors: | Villamizar Rivera, Gylbert. Barajas Flores, Tatiana. |
Keywords: | Música clásica. Marketing cultural. Industrias culturales. |
Issue Date: | 2021 |
Publisher: | Universidad de Pamplona - Facultad de Artes y Humanidades. |
Citation: | Villamizar Rivera, G.; Barajas Flores, T. (2021). Marketing cultural: En la industria de la música clásica en Colombia. [Trabajo de Grado Pregrado, Universidad de Pamplona]. Repositorio Hulago Universidad de Pamplona. http://repositoriodspace.unipamplona.edu.co/jspui/handle/20.500.12744/3832 |
Abstract: | For decades it has been understood from the point of view of discourse and praxis that classical music must be heard and understood by a cultured community, representing a minority and elitist group. Thanks to social networks and the creation of cultural marketing strategies, the classical music industries in Colombia can fracture this existing gap, making adequate use of the vast world of classical music, get rid of the concept of only generating publicity for concerts and start to tell from the inside out how and who is part of the processes, in addition to creating strategies that allow the formation of audiences and attract new audiences. |
Description: | Los autores no proporcionan la información sobre este ítem. |
URI: | http://repositoriodspace.unipamplona.edu.co/jspui/handle/20.500.12744/3832 |
Appears in Collections: | Comunicación Social |
Files in This Item:
File | Description | Size | Format | |
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Villamizar_Barajas_2021_TG.pdf | Villamizar_Barajas_2021_TG | 210,77 kB | Adobe PDF | View/Open |
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