Estrategia educomunicativa que visibilice la práctica ancestral de la alfarería en el Colegio Ortun Velasco del Municipio de Cácota.

Abstract

This research addresses the need to delve deeper into the art of pottery in Cacota, not only to appreciate its profound beauty but also to contribute significantly to the preservation of the local traditional crafts it represents. However, over time, this tradition faces unprecedented challenges. The current generation seems to lack sufficient interest, and related educational resources are increasingly scarce. Furthermore, the profound sociocultural changes stemming from increasing globalization pose an unprecedented and serious challenge to the survival of this tradition. Through numerous interviews with teachers, students, and potters, along with a thorough interpretation of murals and the triangulation of relevant data, a comprehensive understanding of the knowledge and cognitive construction of different groups regarding this activity and the social connections it reflects was achieved. The results show a gradual distancing between the youth community and the artisanal tradition. This is compounded by a lack of tools for teaching and communicating, which could jeopardize its future. With this in mind, an educational communication strategy is proposed to strengthen the intergenerational bond, incorporate pottery into schools, and improve its online promotion. The goal is, of course, to revive the tradition, but also to highlight its cultural, social, and economic importance in the town of Cácota.