Implementación del Marketing de Contenidos en el canal de YouTube: La Profe Mónica.

Abstract

YouTube has become a crucial digital stage where creators and content managers transmit updated information to meet the needs of consumers, prioritizing accessibility, interaction and interactivity. Content marketing on audiovisual platforms such as YouTube is essential, as it allows managers to reach diverse audiences, increasing the visibility of their content through messages designed to inform, educate and entertain. In this context, channels such as the teacher Mónica are especially effective, becoming useful tools for the promotion and dissemination of educational information. This essay focuses on the implementation of content marketing on the teacher Mónica's YouTube channel, a space dedicated to teaching writing, writing and spelling. In addition, digital communication strategies are explored that complement this environment, helping to position it and form user communities. Therefore, this study aims to highlight the effectiveness of content marketing on the teacher Mónica's YouTube channel. The methodology used for this essay began with an exhaustive literature review on content marketing, communication strategies on digital platforms and relevant case studies in the field of YouTube. The main conclusions highlight the importance of content quality, interaction with the audience and the use of digital communication strategies for the success of an educational channel on YouTube.