Flashy, estilo de vida a través de estrategias de social media.

Abstract

This essay analyzes how Flashy, in addition to its commercial activity as a Colombian women's clothing brand, projects a lifestyle through the implementation of social media strategies focused on conveying a positive message and acceptance to its community. Aspects such as gender equality and female empowerment through various strategies have allowed it to stand out in a highly competitive market represented in the world of fashion. Flashy is the result of combining practices from other national and international brands, but with the distinguishing mark that allows it to present itself as an innovative proposal on digital platforms through different communicative pieces. In summary, Flashy is a nationally recognized brand with values that give meaning to its consumers in the pursuit of a style where fashion, marketing, and social significations converge to deliver a positive message to the community.