Análisis del uso del marketing de contenidos como herramienta de crecimiento y posicionamiento en la empresa Mattelsa, Medellín, con impacto en el territorio nacional

Abstract

In this essay, we will talk about how Content Marketing has been a tool for growth and positioning in the company Mattelsa. As well as the different types of strategies that the brand implements in the content made on social networks, which is why, through this, a community has been generated around its culture. Content marketing has gained relevance in the digital world, so its correct use can produce short or long-term results with a benefit for the company. Mattelsa, through its humorous and valuable advertising, has managed to gain the loyalty of a large audience by showing its clothing and caring about the well-being of those who support its brand.