Análisis de viabilidad para la comercialización de calzado con tacón removible en Bucaramanga/ Santander.

Abstract

It is easy to notice the various aspects and roles of women in Bucaramanga, who, starting with the industrial revolution, began to play a transcendental role in the economy working side by side with men. As a result, the glamor that women wear to work or different events, as well as carry a spare shoe to appease exhaustion when they are on their feet for a long time; Approving this and focusing on the designs and research developed in other sectors, including Medellin, it is evident that the patent has not yet been commercialized in Bucaramanga and a feasibility study has been carried out to commercialize the aforementioned patent in the city, an evaluation was description of the production of the shoe with removable heel in terms of its cost and price, describing its pros and cons in its use and determining the acceptance of customers with respect to their tastes and preferences; With this, it was possible to conclude that the shoe with a removable heel is accepted by women and that the target market is in the range of 15 and 45 years of age, since for them it is very comfortable and elegant, avoiding malformations and wear on their feet.