Análisis de la cadena de suministros y su influencia en la satisfacción del cliente en restaurantes de comida internacional.

Abstract

The supply chain is essential for the success of different companies in favor of guaranteeing the fulfillment of organizational goals and objectives, which result in an adequate benefit/cost ratio and, on the other hand, the satisfaction of the wishes, needs and expectations of the customers. customers or consumers. In this area, the proposed research proposes, through a systematic review of the literature on the typical composition of the links in the supply chain of international menu restaurants in Colombia, to analyze the way in which said chain influences customer satisfaction, analyzing its structure, identifying the critical factors that influence it in international food restaurants and stating a typical case of the city of Sincelejo through the Rancho Grande restaurant as an example of the proper interaction between the value chain and the proposals that generate value and satisfaction for the client as the final recipient of the service. The study allows to describe a typical chain which does not differ much from other businesses in the gastronomic sector, it analyzes through a correlation matrix of the factors that depend on the demand of the diners and the structure of the restaurants aimed at providing quality service...