Influencia de los medios de comunicación masiva en el consumo de alimentos ultraprocesados en poblacion infantil en Colombia, durante la pandemia por COVID-19.

Abstract

One of the axes of food security is food consumption, which is influenced by determining factors such as educational level, food and nutrition education, culture and eating patterns, family size and advertising. The latter motivates the acquisition and therefore the consumption of products, not always healthy, that the industry wishes to position in the market. During the COVID-19 pandemic, the time of confinement increased the time of exposure to screens and thus increased the frequency of stimulation of advertising guidelines for ultra-processed products, aimed at the Colombian family, but with a special impact on consumption decisions of food in children and young people. This monographic study compiles different studies that show the relationship between the advertising of ultra-processed products and the increase in the prevalence of malnutrition due to excess in children and adolescents.