Plan estratégico para propuesta del desarrollo de marketing promocional y supervisión de los hogares infantiles, en el municipio de santa marta magdalena de la “Fundación para el Desarrollo Integral Sostenible Energía Vital”

Abstract

There are a number of non-profit organizations that pursue social, humanitarian, and community causes, many of which are funded by donations from various individuals, foundations, and public and private organizations. Although these entities work for the improvement and development of society, they often encounter difficulties due to lack of support, so they must make themselves known through different mechanisms, by which foundations through advertising and effective communication they attract their target audience in search of resources that allow them to sustain themselves. All media such as television, social networks, radio, internet, among others, play a very important role in increasing social assistance. The Vital Energy Foundation is one of these foundations whose main objective is to work for abandoned children, and which unfortunately presents little recognition by society and little diffusion. This degree project will be focused on the development of a strategic plan that allows generating effectiveness and efficiency in its communications for a better support of it.