Análisis de la influencia del uso de la red social Facebook en la intención de voto de las elecciones del 13 de marzo de 2022 a la Cámara de Representantes en el Departamento de Arauca.

Abstract

Nowadays, political candidates are looking for different alternatives to make themselves known, which leads them to make use of social networks, since these are a digital tool that helps political campaigns reach countless people who are exposed to process the information perceived by these media and thus make decisions. In this sense, the objective of this research is to analyze the influence of the use of the social network Facebook in the intention to vote in the elections to the House of Representatives of the Department of Arauca, also the research method to be used is quantitative, since it will allow to establish objectively the data obtained during the research and to carry it out, two instruments of data collection will be used: observation and survey, these are considered feasible to achieve the objectives set; in addition, it is considered relevant to conduct this research since the elections to the House of Representatives allow observing the behavior in social networks of both candidates and voters.