Estrategia de comunicación como iniciativa de memoria histórica para la comunidad LGBTIQ+ desde el programa propaz II en Norte De Santander, Colombia.

Abstract

The purpose of this Project was to design a communication strategy for the LGBTIQ+ population to be used in the ProPaz II (Support for the construction of peace in Colombia) for Norte de Santander of the GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit), considering that in the report “Until We Are Heard”, the assassination of 21 trans sexual women could not be linked to violence motivated by prejudice against this population, within the framework of the Colombian internal armed conflict. The use of projection and planning resulted in an initiative of historical memory with the design of an audiovisual production consisting of a documentary series in which life stories tell the violent incidents that took place. Additionally, a prospect campaign was designed, and a communication strategy for the positioning of the audiovisual product was developed. Finally, it was concluded that it is important to continue working with social organizations that favor the rights of the LGBTIQ+ population in the region to construct and strengthen the historical memory.