El podcast como herramienta estratégica de marketing digital.

Abstract

Can the podcast be a useful tool in a digital marketing strategy? This is a question that companies ask themselves with greater echo every day, because it is one of the digital genres that is booming globally. The arrival of the pandemic and characteristics such as its simplicity, portability, cost and variability of themes that it possesses place this sound producto as a leading tool to create a solid community and position a brand in the market. In this article, a historical look at the media is recorded, focusing on the podcast as that influential auditory construction in the marketing project of an organization in these times of virtuality and cybernetic development, a context that entails a substantial change in the ways of sale and promotion of products and services in the global market.