La Narrativa Transmedia: centenario de la Biblioteca Publica Julio Pérez Ferrero en San José de Cúcuta – Colombia.

Abstract

The purpose of this project was to consolidate the centenary of the Julio Pérez Ferrero Library in Cúcuta, Norte de Santander through a Transmedia narrative strategy. For the implementation of this methodology, they conducted semi-structured interviews directed to different actors of the Library, and with this instrument it was possible to collect information about the history of this cultural heritage. Therefore, from the obtained the structure of the ebook is created that is divided by chapters that contextualize the historical memory of this cultural center in a more interactive way accompanied by multiple formats, the population to which this project was directed were 15,392 followers of the Facebook page of the Public Library Julio Pérez Ferrero and 41.98% of the netizens north of Santander. It is concluded that through digital communication, it is possible to promote and make visible events that have been part of the development and growth of an entity through multiple formats that reconstruct and manage to tell the story in a different way. In this way, it is affirmed that transmedia narratives are new dynamics that link all types of audiences. For this reason, the centenary of the Julio Pérez Ferrero library could be visualized and systematized.