Estrategias de comunicación digital para fidelización de públicos de la emisora la "nueva voz del norte".

Abstract

Due to today's digitization in the world, radio has had to evolve more and more over time, going from analog to digital. This change is very significant for the media, because with this they have been able to expand thanks to social networks and digital convergence that allow them to be informed from anywhere with just a mobile device. However, growing on digital platforms is a process of perseverance and dedication, a clear example is the medium with which we will work this project, the station La Nueva Voz del Norte, located in the city of Cúcuta, Colombia, which since its inception Digital has been innovating over the years, with the aim of constantly gaining followers and retaining its audience. Currently, with so many informative channels, the published news becomes a bit repetitive and does not allow the user / reader to have the possibility of interacting or that there is feedback. That is why, from this project, it is expected to generate a greater participation of netizens through digital strategies such as videos and infographics implemented in the social network of Instagram and Facebook of this regional media that has been making history for more than 70 years.