Sistematización del proyecto de aula Talataa “Únete a la experiencia de donar” desde la asignatura Comunicación y Medio Ambiente del Programa de Comunicación Social de la Universidad de Pamplona, Sede Villa del Rosario.

Abstract

The objective of this thesis is to develop the systematization of experiences based on the Talataa campaign "Join the experience of donating" carried out in the second semester of 2017 as a classroom proposal of the Communication and Environment course of the Communication Social Program, Villa del Rosario headquarters of the University of Pamplona, Colombia. The methodology was used with a qualitative approach through the interview as an instrument to get information, where a sample of the population that participated in the campaign was chosen. Among the results obtained is that the lead teacher of the proposal, got students to support this initiative to collect 3 tons of nonperishable food to donate in communities of the upper Guajira and implement the knowledge acquired from the academy, through communication strategies that contribute to the human development of the professional in training. As a conclusion, it is considered that communication for social change is a component of the future communicator of the University of Pamplona, which allows it to approach reality and create actions aimed at transforming society.