Visibilización del arraigo cultural de Cúcuta a través de una serie fotográfica con enfoque transmedia.

Abstract

The present project aims to make visible the cultural roots and history of the city of Cúcuta, through a series of photographs with a transmedia approach, accompanied by audiovisual products published on a website and the exhibition of a photographic series in one of the cultural pillars of the city, the Julio Pérez Ferrero public library. In addition, the implementation of this strategy can serve as a reference for carrying out similar initiatives that contribute to the awareness of regional products that share similar characteristics to the project in question.