La publicidad y su impacto en el desarrollo social de los jóvenes.

Abstract

This essay takes a historical tour of advertising from a critical perspective and achieves a consensual mediation with both classic and digital marketing. It allows to analyze the perceptions and projections that youth have regarding a discipline that has been changing its strategic actions as the market has evolved and then fragmented. It is in this link of details of young people that a deductive criticism of social development is made, seen this, as the capacity for sustainability and reduction of economic and social differences. The State appears, as a guarantor of opportunities, but that in moments of crisis cannot control the sometimes negative influence of advertising on young people and manages, through repeated actions controlled by marketing, to distract a group of influencers for their purposes more radical, but which, in turn, must rethink the new way of doing the exercise of showing, and loyalty to, a good, product, service or public figure. An approach to advertising at its best and its influence on young people.