Color de mujer. Estrategia audiovisual para visibilizar a las mujeres emprendedoras del colectivo mujeres CTIAM.

Abstract

The objective of this degree project is to make visible the knowledge network of the Women CTIAM project, through chronicles made to women entrepreneurs belonging to this network. Color de mujer, the name given to audiovisual production, is produced under the qualitative research method, because it allows information to be collected through surveys, observation techniques and participatory observation. With the production, the empowerment of women is highlighted cucuteña, causes that support the growth of women as a transforming axis of society are visible and in the process it becomes a work that shows the struggle that they carry day by day to get ahead. The path to a 50-50 planet is shortened more, and in Cúcuta the actions of higher education institutions that focus on formulating strategies that help empower women, strengthen their knowledge through ICT tools and help them grow every day moreover, they contribute to their becoming women who contribute to society a force of resilience and self-improvement that inspires other women to follow their example and further reduce the gender gap in the city.