Promoción del patrimonio arquitectónico y memoria colectiva del municipio de Villa del Rosario.

Abstract

The project focused on the creation of radio products that promote the recovery of the collective memory around the architectural heritage of Villa del Rosario, Norte de Santander, Colombia. Recognizing communication as the exchange of reciprocal information that arises from social interaction and becomes culture-generating processes. This project was determined with a qualitative approach and participatory action was used as a research method, recognizing citizens as knowledge-producing subjects and therefore agents of change. A radio campaign was created, which collects the stories of older and young adults about their experiences in the different buildings that are cultural heritage in Villa del Rosario. As a tool to collect the stories, the semi-structured interview was used, which facilitated the approach and direct interaction with the community; It also allowed to recognize the transformation of the activities and meanings that the population has given to each of the selected Architectural Heritage. As a result, it was possible to make visible the places considered architectural heritage through eight spots that were broadcast on the radio.