Whatpool, de lo informal a lo formal boletín interno audiovisual para la Liga de Natación de Antioquia.

Abstract

The need to implement an internal audiovisual bulletin for the Swimming League of Antioquia, led to the current job to identify the information that is necessary to keep the staff of the institution informed, establish effective communication channels to issue the message and design a communicative strategy that was effective, entitled WhatPool, a proposal that supplies and feeds the informative channels of communication of the entire entity. This document contains the WhatPool design manual and collects the activities carried out in order to improve the internal communications of the organization. The main objective of the practice in organizational communication, was the strategy built to improve the internal communication of the company and the flow of information, as well as the development of criteria on bulletins and new technologies for the implementation of WhatsApp as a channel from an informal to a formal scope for the company, as well as the planning and organization of the bulletin in multimedia format to respond to the goal of improving internal communications. Similarly, activities such as the preparation of internal campaigns from their three moments (expectation, launching and sustaining), the contents for the biweekly and monthly internal newsletters were carried out.