Fundamentos implementados de Fundraising en las organizaciones: Hospital Italiano de Buenos Aires, Fundación Enseña por Colombia y Fundación PARCOMÚN.

Abstract

This article mentions the way in which communication strategies for fundraising are designed, implemented and evaluated within non-governmental organizations and civil society organizations, addressing three specific cases, Hospital Italiano San Bartolomé de Buenos Aires, the Fundación Enseña por Colombia and the Fundación Para La Participación Comunitaria, specifically with the departments and offices of Communications and fundraising of each of these entities, the people who met the requirements were Adriana Barrera Alba Head of institutional development of the Hospital Italiano de Buenos Aires, Daniel Castaño Leal, brand and communications director of the Enseña por Colombia Foundation and Jairo Eduardo Oviedo, regional coordinator of work in Norte de Santander for the PARCOMÚN foundation. The information was collected through in-depth interviews that allowed obtaining relevant data and establishing three categories which were the operation of communications within the organization, diagnosis and design and implementation and evaluation, this allowed determining which are the tools and actions implemented more often in fundraising.