La Responsabilidad Social Empresarial como mecanismo potencializador del desarrollo social y de los buenos niveles de reputación corporativa .

Abstract

In the field academic and business is has become of interest the study and analysis of them factors and actions that carry to them companies made responsibility Social business with their public objectives, potentializing so, the image and the reputation of their products and services in the mind of the prospect and in it competition of market. Is by that that this written is focused to defend the reason social by which many companies were created and give to know experiences successful of intervention, countering with who profess or spread an ideal purely economic prevailing it society, as axis fundamental and objective of development for the organizations.