Diseño de un plan de mercadeo para el posicionamiento y reconocimiento del Centro de Desarrollo Empresarial de Pamplona.

Abstract

My business internship was held in the Business Practice Center, with the aim of providing support and support in the processes of this office, through the knowledge and skills acquired in my training process; Likewise, the management processes of the Pamplona Business Development Center were supported through the design of a market plan that allows its recognition in the region, providing information regarding the benefits that can be obtained when acquiring the services offered. Comply with the objective of strengthening business development.

My work focused on the marketing area seeking to support the promotion and publicity process of the center, for which we take into account the needs of the market, trends and needs; In addition to project strategies that attract entrepreneurs and entrepreneurs from the ten municipalities that will be served, the work is composed of a situational analysis, which establishes the appropriate tactics to position the CDE of Pamplona, contributing to the execution of its management.

Through this practice process I was able to develop skills and abilities, necessary to strengthen the professional development that allows to be competitive in an increasingly demanding work world, this practice process allows to test the knowledge acquired during the training process, allowing improve the process of analysis, decision making and teamwork.