La fidelización a la imagen de marca a través del marketing empresarial.

Abstract

With this writing, as an essay, it is sought to explain what business marketing is and how organizations benefit in the development of their productivity and strategic consolidation from the brand image and loyalty. Key aspects that lead to the development of a good brand image in the market through what business marketing offers to organizations will be discussed here. Starting from the concept of marketing and the importance it has today in companies; understanding that it is a fundamental tool that allows organizations to go beyond the commercialization of a product or service, being a practice that promotes growth and positioning in the market to satisfy the needs and desires of consumers. This writing focuses on the importance of marketing in organizations, taking into account that since its inception it has evolved generating changes that have helped companies improve, strengthen and offer new techniques that allow them to reach the top not only in the marketing of your products or services. The intention is to highlight the functionality of marketing in relation to the brand image, explaining some processes such as the loyalty of the target and different strategies that can be applied within organizations, in order to understand the relevance that marketing should have with respect to business growth.