Estudio de factibilidad para la implementación de un centro de equinoterapia de la Universidad de Pamplona

Abstract

This document present a research project named “Feasibility study to de implementation of a hippo therapy center at the Universidad de Pamplona”. The aim of the project is the creation of a hippo therapy center, throughout a marketing study, technical and financial analysis. The marketing study let to determinate that a bigger unsatisfied demand exist due that in the locality of Pamplona do not count with a rehabilitation center to offer therapy service assisted by horses. The market study was doing segregating the population which requires this service: children and young people reported as disabled by the Health secretary of Pamplona locality. The study permitted to identify the grade of acceptation that the hippo therapy center could have. At the same way analyze that there cannot be obstacle on the part of infrastructure, since they will have the basic services as well as the availability of the materials to be used in the center. The center will be located at the Universidad de Pamplona, with easy access for students, which provides an incentive for the physical realization of the project. For the financing of the project it account with an initial investment, with its own resources and of a bank credit. The value of income will increase by 6.5% each year. In the feasibility study is reflected all the cost of production, administrative, sales and financial expenses, throwing a positive annual value. There will be a benefit/cost ratio, which is a very favorable result of the viability of the project. The creation of the hippo therapy center of the Universidad de Pamplona will have a highly positive impact in the economic, social, environmental and educational aspects, which will be put in evidence when the center is in operation as can be seen in table5.2. The study consider of a strategies that ensure the implementation of the project, the permanence of the company on the market and the satisfactions of customer needs and expectations.