Análisis de la influencia de la red social Instagram en la construcción de la autoimagen en los estudiantes masculinos de Comunicación Social de la Universidad De Pamplona, sede Pamplona.

Abstract

With the advancement of technology, Instagram has become a part of the daily lives of male Communication Social students at the University of Pamplona. This project analyzes the influence of this social network on the construction of the self-image of male Communication Social students at the University of Pamplona, Pamplona Campus. Through an in-depth analysis, the research investigates the interactive dynamics and visual representations within Instagram, exploring how these contribute to the formation of self-image in a specific academic context. To achieve this, a mixed-method approach is used, with data collection instruments such as Photovoice, Silhouette, Surveys, and a Semi-Structured Interview. These tools allow for a holistic understanding of the relationship between the digital platform and the perception of self-image. The results provide valuable insights into how Instagram impacts the identity of male Communication Social students, highlighting the importance of being aware of its use and managing a positive self-image in the academic and social environment.