El podcast como herramienta y medio para la visibilización y prevención de sustancias psicoactivas en el colegio Comfanorte del municipio de Los Patios.

Abstract

The research focuses at this podcast as a tool and for the prevention of the consumption of drugs at the “Comfanorte school” in the Municipality of Los Patios, Norte de Santander. Methodologically, it starts from the observation and journalistic research that is contrasted with the theoretical and referent contributions on the importance to have radios and podcast at the school for the prevention of consumption in adolescents as a high-risk population. The production collected eight installments that combine an information and entertainment strategy to capture expectations and attention of the typical audience. The study demonstrated receptivity and affinity with the contents and the language used to make the messages more attractive.