Sistema de Exhibición para calzado y bolsos en ferias Itinerantes para la empresa Nohora Gélvez.

Abstract

The exhibition is part of an important element for companies in order to show the products to consumers or potential customers, trying to attract attention attractively with the purpose of arousing the interest of the buyer and finalizing the sale of the merchandise. In this sense, in the present work it was proposed to improve the visibility of the 'Nohora Gélvez' products in traveling fairs through the exhibition, since it does not have an appropriate system for this purpose. Methodologically, the problem was approached from the 'Gui Bonsiepe projection method', based on the planning of operations where the problem was identified and divided into sub-problems as a consequence of the organized hierarchy of objectively collected information without falling into the intuition. This methodology was divided into three main parts known as: a) structuring the problem; b) design; and c) realization. The results showed the low efficiency of the structures previously used in itinerant fairs where the attributes of the product could not be evidenced; the exhibition was not showy; and, failed to interact with the customer. Therefore, it was necessary to present a proposal under a design based on the geometrization of modules in which modular pieces with fittings in different positions or sizes were presented, which, when fitted, could be given 3 different types of shapes to the structure. exhibition end. Finally, among the conclusions, proven evidence was left that the proposed exhibition improved the visibility of the products; the presentation of these was reformed; the use of exhibition spaces was favored and the identification of the 'Nohora Gélvez' brand was facilitated in traveling exhibitions.