Estrategias digitales para la promocion y el crecimiento de las ventas de maquinaria agricola, de la empresa los mora, de la ciudad de pamplona, norte de Santander

Abstract

The objective of this research project was to maximize the sales of the agricultural company Los Mora, from the City of Pamplona, Norte de Santander. This was achieved through the application of a sociodemographic record and data analysis. For the purposes of this research, a quantitative methodology was executed and implemented. The use of a sociodemographic profile makes it possible to collect information regarding clients and in turn, accurately categorize the data obtained from these clients. The sociodemographic profile was applied to 50 clients who constantly frequent the farm in order to acquire their products or machinery. In addition to the sociodemographic profile, a virtual store was implemented. As a result of this strategy, a trend could be observed towards certain products and machinery that are more popular with the general public. In the same way, the virtual store, by functioning as a digital showcase, facilitated access and display of the products and machinery offered by the company, fully complying with the objective of promoting and increasing the sales of the Los Mora farm