Incidencia de las comunicaciones integradas al marketing en la comunicación externa.

Abstract

Next, learn about the compilation of the characteristics and the reasons for the positive or negative impact of integrated communication to CIM marketing, in external communication and thus know the factors that are taken into account when implementing it in organizations or companies. . Reference is made to basic concepts such as communication, characteristics and objectives. In short, it is a description of the elements that make up organizations to influence their clients, audiences and, in general, their external communication. being clear that although it helps organizations, it is not used correctly or it is not used with the effectiveness that they could have, since they are important and used throughout the world as a sign of their incidence or influence in the market. In addition, the types of communication that exist are detailed; Call it internal communication and external communication, how it develops in organizations and through what channels it can be used and what benefits or results they obtain thanks to the implementation of this type of communication and the pact it generates in them.