El auge de la Red Social Tiktok como estrategia de comunicación.

Abstract

In the environment of global communications and finance, culture and technical advances have been reconfigured, allowing current symbols of innovation to emerge in simultaneous companies that are duly externalized in the digital industry of culture, jointly, in economic progress; being a notorious model the “social network TikTok”. Therefore, the investigation aimed to study the rise of the social network mentioned as a digital communication strategy, indeed, a qualitative descriptive methodology was used, through a bibliographic review, to record the events of said network. Obtaining as a result, that the manifest impact on the content dissemination procedures, and social, cultural, economic and leisure habits from a particular perspective is evident, however, with high-level instruments, due to the globalizing representation of digital businesses. . It will be concluded that this APP is a trend of modernity in the cultural industry manifesting itself through "social networks" entertainment and commercial consumption content, allowing them to have a high growth and monetization, going from being a space where it is shared of social mode, to be a medium where products and services are made known in the market.