“Sello de Liderazgo”: sitio web para reconocer a la mujer y su liderazgo en las regiones de Colombia.

Abstract

In Colombia, there are websites whose function is to show the work of women who work as leaders in different areas and zones of the country, however, some of these monitored media lack information that manages to cover the importance and extension of this matter. From this analysis, the "Sello de Liderazgo" project was born, a digital space that mixes different areas of communication (sound, written, visual and audiovisual), in order to recognize the female gender and its leadership capacity in Colombia. , in social spaces such as community, political, cultural and environmental. Its methodology was developed from a qualitative approach, and during its execution tools were used to collect information, such as interviews and content analysis. Similarly, pre-production, production and post-production stages were designed to establish the action plan for the "Seal of Leadership" in order to demonstrate the work of women in different areas of the country. Finally, during the development of the website and the collection of information, it was possible to venture into the history and trajectory of women leaders in Colombia, with the participation of the female gender at various ages, which contributed to the construction of peaceful environments. , development and equity from different perspectives, to promote quality of life in the new generations of each community.