Análisis de estrategia en comunicación digital de la alcaldía de Pamplona para conocer sus políticas públicas.

Abstract

Public policies have been consolidated as an essential tool in the academic and practical exercise of community management and participation. Currently, this type of policies are the platform for plans, strategies, programs, and projects aimed at making known the needs and showing the reality of the problems in society, as well as having evidence of each step that the government is taking in its work plan to solve part of the existing social conflicts. Establishing the importance of citizen participation is a fundamental part of the construction, appropriation, and decision making of public policies since due to this it is possible to achieve the proposed objectives in the short, medium, and long term. From this, it is essential to know what is the digital communication strategy implemented by the mayor's office of Pamplona, Norte de Santander, for easy access to information and interaction about the formulation and what the entity is doing in terms of public policies so that the community has direct access to information, which is why the following question should be answered: What digital communication strategy is being implemented by the mayor's office of Pamplona to publicize its public policies?