¿Cómo a través de estrategias comunicativas se puede crear y gestionar la marca personal en YouTube?

Abstract

Given the constant evolution of the world, the unemployment worldwide and the immersion of technology and especially the internet as a part of the daily life of human beings, social dynamics have been transformed and have migrated from the real to the digital level, as an opportunity for diverse actions of generate a greater impact The creation and management of the personal brand, a concept perhaps once for many, and traditionally used to speak to brand in one place to refer to companies and products, so that individuals exploit their capabilities to the maximum and build their dreams, leading them to Be managers of their dream and not of others. YouTube, as a digital platform, allows even more the expansion of this personal brand, through the viralization of content and the loyalty of users, attaining to reach places previously unimagined by the generations that grew up with the sole objective of being hired by someone else.