Plan estratégico de comunicación interna para el fortalecimiento de la cultura organizacional del Colegio Planeta Mágico de Valledupar – Cesar.

Abstract

The organizational culture is the set of perceptions, feelings, attitudes, habits, beliefs, values, and forms of interaction within and between the existing groups of a company, strengthening it is very important because it allows both internal and external growth of the organization. That is why it was necessary to create this proposal entitled, Strategic Internal Communication Plan for the strengthening of the organizational culture of the Magic Planet College, which was developed in three important points: problem, theoretical framework, communicative proposal, evaluation of the proposal communicative, which were essential to achieve the objective that is appropriation and make visible the culture of the school. It should be noted that the data for the identification of the problem were made from the qualitative and quantitative approach, because from direct observation and data collection it is possible to cover the whole problem and provide a better solution.