La personificación de los medios de comunicación en la ciencia ficción. Análisis crítico del personaje media en la obra literaria de neil gaiman: “American Gods”

Abstract

Since its appearance, Media have been protagonist of social changes, taking messages to ever wider publics and configuring the way in which we inform ourselves. This monograph is based on that premise to analyze the role that society attributes to media in its transformations, based on the use of literature as a portrait of current events. The investigation of the increase of the communication like mass phenomenon, was given from a work of Literature located in the genre of science fiction: American Gods or Dioses Americanos in its Hispanic translation. The analysis of the work was situated from the perspective of the critical theory of communication and examined the interventions of the characters from their personal reflections to their open interventions on various topics, historical or current that were related to media, the relevance of the information or the Media character nowadays. Subsequently, each sentence was analyzed on several levels and compared with different theories (analogous or transversal) to complete a structural and phenomenological analysis of the role of the media at present, giving as a result a complete panorama of the anthropomorphization of a desired concept. Altough it is suggested to be studied later since it raised new questions.