Diseño e implementación de un plan de marketing cómo estrategia de posicionamiento y reconocimiento para los mercados campesinos en Pamplona, Norte de Santander.

Abstract

In this work, a marketing plan is exposed for the rural markets of the municipality of Pamplona, with the purpose of giving it to know in the market and the importance of having a mark where they identify to this union.

The project is approached through the marketing plan where they think about objectives and they are supported with strategies for each one. Likewise, it was used sources of primary and secondary information with the purpose of knowing the importance of having a defined image. Through the marketing (product, square price and promotion) strategies he/she was carried out a dofa where you could evidence the strengths, opportunities, weaknesses and threats where he/she thought about the different methods of improvement in each one of P'S.

During the months of March, April and May the plan of improvement was implemented where the methods of gathering of information were applied, the database was designed and it was feeding every month that was carried out this event, he/she was also carried out the publicity for the rural markets, it was executed the new image and corporate identity, they were carried out the different qualifications and the identification card was implemented where it distinguishes them as members of the rural market.