Diseño de una alianza estratégica entre la caja de compensación familiar de Norte de Santander (COMFANORTE), Centro de desarrollo empresarial y la Cámara de Comercio de Pamplona para impulsar y fortalecer el sector productivo de Pamplona, Norte de Santander.

Abstract

The Family Compensation Fund of Norte de Santander (Comfanorte) located in the city of Pamplona provides services that are focused on improving the quality of life of affiliates and their families through the solution to needs presented daily as per example health, education, recreation among others. As a result of a diagnosis made at the beginning of the practice, it was possible to identify the opportunity to create a strategic alliance between companies that complement each other optimally in order to boost and strengthen the productive sector of Pamplona and the region; These companies are the Chamber of Commerce of Pamplona, the Center for Business Development of the University of Pamplona and the Family Compensation Fund of Norte de Santander promoting three fundamental pillars such as training, linking and promotion that generate proposals for the improvement of companies through of a project that bears the name "Godfather Plan" focused on strengthening and accompanying new companies in the market and business ideas that are entering the same.