Fortalecimiento de los públicos internos, desde la redacción creativa en el entorno organizacional.

Abstract

ommunication in the organizational field is an important aspect for the good performance of the company, because it must implement strategies of interaction and persuasion in the internal public through the creative writing between the areas of the entity, to promote an adequate Process of information and likewise establish an organizational structure focused on participation and technological development, thus achieving an effective communicative process. Successful organizational communication processes involve strengthening the communicative skills of those who are part of the organizations of the company, because it is there, in the internal audiences, where the identity that is disseminated to external audiences is consolidated, what the entity does. Creative writing is therefore the main element to be taken by the social communicator with an organizational approach within each of his actions, since it will allow him to structure appropriately, messages that start from work motivation, to business recognition in terms of productive chain.