Formulación e implementación de la estrategia de marketing de difusión y comunicación Caribabare en Tu Barrio en El Municipio de Tame - Arauca.

Abstract

The purpose of this proposal is to create a marketing and dissemination proposal about a social strategy that includes the approach of the company to the users called Caribabare in your neighborhood. The proposal is made up of the results of the initial diagnosis of the Public Utilities Company of the Municipality of Tame Caribabare ESP, in turn the formulation and implementation of the proposal serves as a degree work to opt for the title of Business Administrator. The first thing that can be evidenced is the basic aspects of the company, such as mission, vision, objectives, as well as a brief historical review of the stages the company has suffered throughout history, reflecting the changes that have led to the company to become a pioneer in the provision of public services in the Department of Arauca. Then a political, environmental, economic analysis of the company is made where important aspects for the operation of the company are determined. At the same time, a study based on the strategic situation of the company is implemented through the formulation of matrices of internal and external factors, as well as the DOFA matrix, obtaining then a document that allows the organization to implement a marketing strategy of dissemination and communication that generates a link between the company and the user, benefiting all the factors involved.