Implementación del presupuesto de ventas de la empresa Eysarina Distribuciones en la ciudad de Valledupar.

Abstract

Our research project focuses on the implementation of a sales budget, as an essential tool in the financial planning of a company and a clear guide for the achievement of goals and objectives, as well as help in the evaluation of the performance and success of commercial activities. The process of preparing the sales budget for the EYSARINA DISTRIBUCIONES COMPANY requires several activities, which include: collection of information, evaluation of sales by industry and products, sales forecasts, forecast analysis, and sales budget projection. Once the activities or stages have been defined, they will be developed considering the technical aspects of the sales budget, taking into account aspects such as market trends, customer behavior, economic factors and competition. The sales budget will anticipate what may happen in different scenarios and will teach the company to project itself have clear goals from the starting point and where you intend to go, since every company must have goals for growth, investment and expansion.