Que papel juega el Community Manager con la integración de la IA.

Abstract

The Community Manager is a person with a profile that fits into the strategic area of a company or social circle, who has been increasing their capacity in managing tools that help them promote and maintain the online presence of a brand in a comprehensive manner. Artificial Intelligence has become a fundamental ally for Community Managers, allowing them to develop new skills in saving time and gaining tasks and activities that help maintain an audience interconnected with all the content. That is, it can help automate tasks for the profesional and the entity. AI can help carry out specific activities such as scheduling publications so that they are automatically issued at peak times and times, which allows the Community Manager to cover other more important tasks that can facilitate better actions within their target group, one of the advantages is improving interaction with the audience. In addition, AI is capable of analyzing large amounts of information and at the same time providing valuable data on the preferences and behaviors of groups, generating and creating more attractive and effective content. With this new dynamic that we are going through, various AI tools available to Community Managers exist and are made visible, such as the publication planning server and the analysis server of all the data provided by social networks. These tools can provide detailed information about the audience, including their interests, behaviors, and interaction trends. In short, AI is enabling businesses to be more efficient and productive by improving tasks, improving accuracy, providing better customer service, and assisting in decision making.Tabla de Contenido